Supreme Smash House

Branding and visual identity project for a premium smash burger restaurant in Porto Alegre, Brazil. The goal was to create a bold brand that would stand out on delivery platforms and position itself as a benchmark in quality, distancing itself from the aesthetics of cheap fast food. The visual identity was developed with a refined typeface, a warm and pastel color palette (red, gold, and cream), and minimalist elements that reference the smash technique. The result is a brand that conveys exclusivity and sophistication, associated with selected ingredients and an artisanal process—reinforcing the concept of “the burger of the Gaúcho elite.”