Professional Résumé
Luis Gomes
Strategic Designer & AI Transformation Lead
Profile
I work at the intersection of design, systems thinking, and artificial intelligence to improve organizational judgment. Over a decade leading multidisciplinary teams across research institutions, media holding companies, and product organizations, building intelligence products and human–AI workflows people can use.
Skills
Education
Specialization in User Interface and User Experience
PUCRS • Brazil
BA in Advertising & Social Communication
FACHA • Brazil
Courses & Certifications
Brand24 Advanced User Certified
Brand24
Complete SQL with Google BigQuery for Data Analysis
Machine Learning A-Z: Python & R
K. Eremenko and H. de Ponteves
Blender 3D Modeling
D. Costa
Advanced HTML5/CSS3 Development
G.D. S. Santos / J. Rangel
Professional Experience
Tech Lead
Wisemetrics.in
- Technical Vision & Product Strategy:Define long-term technical architecture and product strategy so the platform scales for complex, data-driven marketing decisions.
- Cross-Functional Delivery:Lead cross-functional teams delivering integrated technology solutions—bridging strategy, design, and engineering.
Business Intelligence Supervisor
MediaHub – MediaBrands (Omnicom Group)
- Decision Systems for Enterprise Accounts:Led the BI suite for global accounts including Jeep, Fiat, Nintendo, Aurora, and Intelbras—turning media and CRM data into shared situational awareness.
- Integrated Performance Environments:Architected interactive dashboards and data flows that connect media investment to lower-funnel dealership and CRM actions.
Innovation Coordinator
FGV ECMI (School of Communication, Media and Information)
- Human–AI & Immersive Research Delivery:Led Design and Innovation for campaigns and laboratory projects involving generative AI, immersive tech, and game studies.
- Research Communication Systems:Built data visualization and communication systems that made applied research legible to institutional and public audiences.
Design Coordinator
FGV DAPP (Department of Public Policy Analysis)
- Institutional Design Leadership:Managed a multidisciplinary team responsible for digital and print systems supporting institutional communication.
- Civic Intelligence Products:Led web and product work focused on data transparency, digital democracy, and social participation.
Sr. UI/UX Designer
Vandal (vandal.com.br)
- Product Systems for E-commerce:Designed UI/UX journeys and custom creation tools for a major Brazilian e-commerce platform.
- Growth Systems:Orchestrated multi-channel campaigns that scaled visibility while staying coherent with product experience.
Art Director & Designer
Agência Escala
- Campaign Systems:Created visual campaign systems for institutional and consumer clients including the Ministry of Education, Tramontina, and Banrisul.
- Multichannel Consistency:Maintained brand and message coherence across diverse media platforms.