Data Visualization
Social Media Analytics Dashboard
Situation
Public and research audiences needed election-period social signals that were usable beyond raw monitoring feeds.
Challenge
Redefine the product language of a social analytics tool for general audiences (news drops) and researchers (analysis).
Research
Studied how election information is consumed on social platforms and where existing tools felt opaque.
Strategy
Introduce a clearer visual language, iconography, and tone closer to social media vernacular while preserving analytical depth for researchers.
Execution
Designed the Social Media Analytics Dashboard experience and content formats for dual audiences.
Results
A dual-mode product direction: accessible public drops and a proprietary analysis environment for researchers.
Reflection
Tone and hierarchy shape how analytical tools get used. The redesign served both public news drops and research analysis.